Business analytics plays an essential role in providing the tools to make the right decisions and strategies needed to survive in a competitive market and grow profitably. In a world of Big Data, analytics has become a strategic necessity in virtually all areas of business, and to make the best decisions, businesses need to master both business and analytics. Analytics now permeates business sectors from marketing to accounting, sales to logistics, and HR to operations. No industry or market is unaffected by Big Data, so the need for business analytics is universal.

Analytics is a means to an end: to achieve greater business value through superior insight. Consequently, you will learn to conduct descriptive, predictive and prescriptive analyses to support and make business decisions. You will develop knowledge and skills through close collaboration with international industry partners. The programme actively utilises team projects so you will acquire and improve your analytical, communication and collaborative skills.

Credit 120 ECTS Credit 60

Duration 2 years Duration 1 Year