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European Diplomatic University

Master Program in Business Analytics

Master Program in Data Science

Business analytics plays an essential role in providing the tools to make the right decisions and strategies needed to survive in a competitive market and grow profitably. In a world of Big Data, analytics has become a strategic necessity in virtually all areas of business, and to make the best decisions, businesses need to master both business and analytics. Analytics now permeates business sectors from marketing to accounting, sales to logistics, and HR to operations. No industry or market is unaffected by Big Data, so the need for business analytics is universal.

Analytics is a means to an end: to achieve greater business value through superior insight. Consequently, you will learn to conduct descriptive, predictive and prescriptive analyses to support and make business decisions. You will develop knowledge and skills through close collaboration with international industry partners. The programme actively utilises team projects so you will acquire and improve your analytical, communication and collaborative skills.

Credit 120 ECTS Credit 60

Duration 2 years Duration 1 Year

Basic course

  • Professional Seminar
  • Business Analytics in Marketing, Finance, and Operations
  • Collecting and Analysing Large Data
  • Business Analytics
  • Business Analytics Capstone Project
  • Customer Analytics
  • Data-Driven Communications
  • Web Data Analytics
  • Analysing Unstructured Data
  • Supply Chain Analytics
  • Business Intelligence Systems
  • Experiments in Firms
  • Managerial Judgment and Decision Making
  • Business Analytics Project Management
  • Big Data Technology & Business Application
  • Fraud Analytics
  • Pricing Analytics
  • Principles of Artificial Intelligence: Learning Algorithms
  • Neural Networks for Pattern Recognition
  • Statistical Natural Language Processing
  • Technology and Innovation Strategy
  • Research for Marketing Decisions
  • Consumer Behaviour
  • E-commerce
  • Business Forecasting and Finance
  • Business Analytics Capstone Project